Now better than ever with Kicking Horse Mountain Resort & Castle Mountain
October 12, 2010 – Canada’s best loyalty ski card has is now better than ever! The Lake Louise Ski Area is thrilled to announce Kicking Horse Mountain Resort and Castle Mountain Resort have partnered with this popular program for the 2010-2011 ski season.
Even with these exciting new additions, the new Louise PLUS Card will continue to provide incredible value. On sale for only $99, the Louise PLUS Card and will provide purchasers with their first two days of skiing / riding for free, with a subsequent lift ticket rate of just $50 for the remainder of the season. Free days are valid at both Lake Louise and Kicking Horse Mountain Resort.
The card also boasts even more added value with no blackout dates or restrictions on the $50 lift ticket window rate. ($40 for Seniors (+65) and Youths (13-17).
“The new Louise PLUS Card is absolutely the best deal in the Canadian Rockies,” confirms Lake Louise’s marketing director John Ross. “No other discount card offers a $50 lift ticket at three major, totally different ski resorts. Our customer feedback tells us that Albertans are increasingly looking for innovative, outstanding and affordable recreational opportunities close to home. This new Louise PLUS Card will provide exactly that.”
Besides a guaranteed $50 lift ticket rate, the new Louise PLUS Card also features a long list of solid, valuable benefits including discounts on a variety of accommodations, food and beverage, shopping and other recreational activities. The complete list of Louise PLUS Card benefits can be found online at www.louisecard.com/benefits.
“We are absolutely delighted to join forces with Lake Louise on their new Louise PLUS Card,” states Steve Paccagnan, President and CEO of Kicking Horse Mountain Resort. “The Louise PLUS Card has always enjoyed tremendous patronage and we believe our inclusion will only make it more successful. Kicking Horse is located just one hour west of Lake Louise, so this Card will provide an excellent opportunity for skiers to enjoy both mountains, perhaps even on the same weekend.”
The Louise PLUS Card is only available to residents of Western Canada, is not transferable, and can only be used once per day. The card can be purchased throughout Alberta at all Sobeys, Sportchek, Sportmart, AMA outlets and selected ski shops. It will also be available on-line at skilouise.com and at both the Lake Louise and Kicking Horse Mountain Resort. The Louise PLUS Card can be purchased until December 24, 2010. Quantities are limited and available on a first-come, first-served basis. Look for the Louise PLUS Cards in all stores by late October.
For Media Information:
Director of Marketing
Manager of Corporate Alliances, Media Relations and Events
Tuesday, October 12, 2010